Nexus Blue Building
©2021 – present
Services
Idea
Development
Architecture and Design
Product and Content
Service Model
Technological Concept
Marketing Concept
Brand Strategy
Identity
Guidelines
CGI
Artwork
Digital Design
Consulting
Client
Private, New York
Nexus Blue is a conceptual building of the future, designed to redefine the urban vertical. Its architectural concept is based on an innovative symbiosis of functions – a hotel, residences, and luxury infrastructure, where AI integration forms a unique living environment. The key element of the architectural language is the expressive blue facade, which not only serves as a powerful visual accent but also symbolizes the project's high-tech nature and nobility, making it an unmistakably recognizable part of the city skyline.
Forming the basis for an innovative vertical environment, the project features extensive and carefully considered amenities. These include accommodation options like a boutique hotel, residences, full-floor penthouses, and sky villas. Wellness and recreation facilities range from a gym with panoramic pool, a spa and wellness club, a cinema and theatre stage, and a performance space, to a library with lounge area. Dining and social spaces feature an observation bar with terrace and two restaurants. Outdoor areas boast a rooftop park and public and private gardens. A flagship store adds a retail element, all centered around the exclusive Nexus Future Club, supported by dedicated infrastructure floors.





























